Pathmatics

Pathmatics is a marketing intelligence platform designed to help digital advertisers improve their marketing strategies and operations. The application provides answers to digital questions across YouTube, Facebook, Twitter, mobile and more, allowing users to see ads served and understand different digital marketing strategies of brands and publishers. In other words, this software provides the information marketers need to know about ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ brands should advertise. This can help change the way marketers approach digital advertising. With Pathmatics, users have access to an easy-to-use platform that requires less time to prepare reports. In addition, it helps users make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, users can make use of the digital insights, pitch a new business and craft creative campaigns, resulting in increased profits. Pathmatics is a reliable platform that helps to bring transparency to